Not every brand has guidelines in place on your first day. Yet for ‘Kasasa by BancVue’, that challenge represented an opportunity. Gone is the dated logo and 50-shades-of-purple pamphlets. Instead, borrowing equity from Kasasa’s flagship B2C brand, I didn’t just give its B2B arm a new look; I gave it a lot more polish along the way.

Both business clients and stakeholders welcomed the newly aligned look across deliverables — from tradeshow season and on-site events to everyday sales support.

As for the shark? He was just a one-off ad. But bankers really like him. So he kept swimming his way back by popular demand.

B2B Design Lead: Kate Surratt
CD: Skottie O’Mahony